Regional rebranding through wine tourism and organic viticulture : A case of small to medium wine domains in Beaujolais, France
This research is a case study on the wine producing region of Beaujolais, France. It investigates the potential that organic wine tourism, which promotes the benefits of responsible wine production methods, has to positively rebrand Beaujolais. Indeed, the region has suffered from a bad reputation f...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-446107 |