Marketing Transparency in the Swedish Textile Industry : A thesis about marketing transparency on digital platforms
This research project contributes to understanding how Swedish textile companies use sustainable marketing to express transparency on digital platforms and official documents. Are marketing efforts transparent among firms that promote a clear sustainable focus by not misleading readers? The chosen q...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Företagsekonomiska institutionen
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447800 |