Please Initiate Gamifications with Me : Quantitative study on impact of Gamification on Customer Engagement within Co-creation
Over the last decade, Gamification has been identified as one of the most prominent marketing initiatives to engage customers in the creation of more desirable and unique offerings. Adding Gamification into offerings allows customers to socially interact, share information and co-create experiences....
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Företagsekonomiska institutionen
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-451070 |