COVID-19’s Impact on Consumer Behaviour, Brand Equity and Loyalty. : -A qualitative study analysing how the COVID-19 pandemic affects consumer behaviour and brand loyalty & equity

COVID-19’s Impact on Consumer Behaviour, Brand Equity and Loyalty. : -A qualitative study analysing how the COVID-19 pandemic affects consumer behaviour and brand loyalty & equity

Purpose - This study's purpose is to compile literature on consumer behaviour, brand loyalty and equity and to investigate how the ongoing COVID-19 pandemic have affected consumer behaviours, brand loyalty and equity in Sweden.Design/methodology/approach - A theoretical framework was formed by...

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Bibliographic Details
Main Authors: Gustafsson, Casper, Yanzhuo, Li
Format: Others
Language:English
Published: Uppsala universitet, Företagsekonomiska institutionen 2021
Subjects:
covid-19
covid
konsumentbeteende
brand equity
Brand loyalty
lojalitet
sociala vetenskaper
Consumer behaviour
brand loyalty
brand equity.
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-451244

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-451244

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