Morgondagens marknadsföring
Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers. Material/Method: The study is based upon interviews with six professional marketers. Main results: Traditional marketing is not being put aside but needs to be combined...
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| Format: | Others |
| Language: | Swedish |
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Uppsala universitet, Medier och kommunikation
2007
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-7807 |