Kunddriven tjänsteutveckling? - en kvalitativ studie av Scandinavian Airlines.

The deregulation during the last decade within the airline businesses have called upon a more fierce competition among airlines. This fact forces airlines to continuously focus on service development in order to offer attractive solutions to satisfy customers changing needs and stay competitive. Thi...

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Bibliographic Details
Main Authors: Jenryd, Maria, Johansson, Martina
Format: Others
Language:Swedish
Published: Uppsala universitet, Företagsekonomiska institutionen 2006
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8963