Made in Sweden : - a study of French consumers' perception of Swedishness in Swedish companies, brands and products
Background: This study will be beneficial for Swedish companies that wish to enter the French market and will also benefit companies in France that have something to do with Sweden or that are playing on the Swedish origin. The outcome of this study will give a perspective on Swedishness in Swedish...
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| Format: | Others |
| Language: | English |
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Växjö universitet, Ekonomihögskolan, EHV
2008
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-5035 |