Ingredient branding : In high involvement and high cost product categories
Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. These products can be seen as low involvement and low cost products,...
| Main Authors: | , , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Växjö universitet, Ekonomihögskolan, EHV
2006
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-866 |