Personalized Communications : A Cross Media tool for the future
Personalized communication is when the marketing message is adapted to each individual by using information from a databaseand utilizing it in the various, different media channels available today. That gives the marketer the possibility to create a campaign that cuts through today’s clutter of mark...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan Dalarna, Grafisk teknik
2010
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:du-5097 |