Personalized Communications : A Cross Media tool for the future
Personalized communication is when the marketing message is adapted to each individual by using information from a databaseand utilizing it in the various, different media channels available today. That gives the marketer the possibility to create a campaign that cuts through today’s clutter of mark...
Main Authors: | Berglund, Jennie, Forsberg, Magdalena |
---|---|
Format: | Others |
Language: | English |
Published: |
Högskolan Dalarna, Grafisk teknik
2010
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:du-5097 |
Similar Items
-
The future of print media in the Republic of Serbia in the digital age: Media-sociological aspect
by: Nedeljković Marko M.
Published: (2021-01-01) -
#Personal vs #Party: A comparative study of candidates’ new media campaigning in Japan and the United Kingdom
by: Vincent Sean
Published: (2020-09-01) -
Priority right of Land Users to Conclude a New Land Rental Contract
by: Lazíková Jarmila
Published: (2014-07-01) -
Assessing Audience Members' Ability to Identify the Media Source of a Health Campaign Disseminated via Different Media
by: Simone Pettigrew, et al.
Published: (2018-07-01) -
Social Media and Negative Consumer Feedback
by: Sandell, Karl
Published: (2012)