Screen real estate ownership based mechanism for negotiating advertisement display
As popularity of online video grows, a number of models of advertising are emerging. It is typically the brokers usually the operators of websites who maintain the balance between content and advertising. Existing approaches focus primarily on personalizing advertisements for viewer segments, with m...
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| Format: | Others |
| Language: | en |
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University of Saskatchewan
2009
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| Online Access: | http://library.usask.ca/theses/available/etd-10192009-172704/ |