How humour in television commercials reflects and determines contemporary societal issues
This study examined how humour is used within the social context of humourous television commercials (n = 75) as a medium for and determiner of contemporary societal issues. The commercials were analyzed using categories developed through a combination of the guidelines provided by Fowles (1996) and...
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| Format: | Others |
| Language: | en |
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University of Saskatchewan
2001
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| Online Access: | http://library.usask.ca/theses/available/etd-10212004-002546 |