Do Expectancies Influence Outcomes for Tailored Smoking Cessation Messages? A Placebo Tailoring Experiment
This study was an effort to replicate and extend findings from our previous research, which suggested that the efficacy of tailored messages is influenced by high levels of content personalization within the message and by individuals trait expectancies about tailored interventions. We tested whethe...
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| Format: | Others |
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Scholar Commons
2005
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| Online Access: | https://scholarcommons.usf.edu/etd/907 https://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=1906&context=etd |