Sports fans' media usage at a Kansas City Chiefs' fan club
The media play a major role in every part of American society by distributing content that has value to individuals, and a National Football League (NFL) sports fan club is no different. This study examines how members of a Kansas City Chiefs' fan club use media to stay connected to their team...
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| Format: | Others |
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Scholar Commons
2010
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| Online Access: | http://scholarcommons.usf.edu/etd/1661 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=2660&context=etd |