Source credibility and public information campaigns: The effect of audience evaluations of organizational sponsors on message acceptance
This study establishes a link between research on organizational source credibility and the effects of public information campaigns. Research has established that source credibility is one factor audiences evaluate when responding to messages and that credible information sources enhance message acc...
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| Format: | Others |
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Scholar Commons
2007
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| Online Access: | http://scholarcommons.usf.edu/etd/2241 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=3240&context=etd |