The commodification of yoga in contemporary U.S. culture
Yoga is an increasingly visible and versatile commodity in the United States health market. Though its origins stretch to pre-Vedic India and its traditional religious purpose is linked to Hinduism, it is evident that yoga has undergone much change since its transmission to U.S. culture. In its popu...
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| Format: | Others |
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Scholar Commons
2006
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| Online Access: | http://scholarcommons.usf.edu/etd/2500 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=3499&context=etd |