Attitudinal Antecedents of the First- and Third-Person Effect of Alcohol Advertising On College Students
Data collected from a survey questionnaire via personal interviews among 488 college students was used to examine relationships among attitude toward alcohol advertising, attitude toward alcohol beverages, perceived influence of alcohol advertising on oneself, perceived influence of alcohol advertis...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
Scholar Commons
2005
|
| Subjects: | |
| Online Access: | http://scholarcommons.usf.edu/etd/3770 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=4965&context=etd |