The Effect of Doing Good: An Experimental Analysis of the Influence of Corporate Social Responsibility Initiatives on Beliefs, Attitudes, and Behavioral Intentions
The purpose of this study is to further current theory-driven research in public relations by examining the influence of corporate social responsibility (CSR) initiatives on beliefs, attitudes, and behavioral intentions. Specifically, CSR initiatives identified by Kotler and Lee (2005) were tested u...
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| Format: | Others |
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Scholar Commons
2007
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| Online Access: | http://scholarcommons.usf.edu/etd/3858 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=5054&context=etd |