Factors Prospective Students Consider When Selecting an MBA Program
This paper adds to existing literature regarding MBA selection processes and helps identify and better understand the needs that motivate consumers to pursue an MBA degree. Through a series of qualitative, one-on-one interviews with 17 brand-new MBA students or prospective students, this research f...
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| Format: | Others |
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Scholar Commons
2013
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| Online Access: | http://scholarcommons.usf.edu/etd/4446 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=5643&context=etd |