The Effect of Stealth Advertising in Newscasts on Viewers' Recall
Product placement, also referred to as stealth advertising, raises important questions when it comes to television because a far larger audience views television than movies. Product placement in newscasts is even more controversial. Television news is expected to be free of persuasive attempts and...
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| Format: | Others |
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Scholar Commons
2013
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| Online Access: | http://scholarcommons.usf.edu/etd/4677 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=5874&context=etd |