A study on the depiction of drug usage, alcohol consumption and cigarette smoking in movies and its perceived effect on a young audience. A comparative study of American and Indian cinema and their respective Audiences.
This study analyzes the depiction of drug usage, cigarette smoking and alcohol consumption in movies in terms of character stereotyping and typecasting. Because movies are focused on making money they are being used as marketing tools by alcohol and cigarette conglomerates (Grube, 2004). The study a...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
Scholar Commons
2013
|
| Subjects: | |
| Online Access: | http://scholarcommons.usf.edu/etd/4826 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=6022&context=etd |