EFFECTS OF COUNTRY OF ORIGIN, COUNTRY ANIMOSITY AND FOREIGN PRODUCT USAGE EXPERIENCES ON PRODUCT JUDGEMENT: A STUDY OF CHINESE CUSTOMERS
An experiment was conducted to test hypotheses the country-of-origin, country animosity and product usage experience jointly determine the intention of product purchase. One hundred and seventy Chinese students participated in the experiment and responded to advertisements designed to promot laptop...
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| Format: | Others |
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Scholar Commons
2014
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| Online Access: | https://scholarcommons.usf.edu/etd/5135 https://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=6331&context=etd |