Are Customers Ready for Tablet-Based Menus? An Analysis of the Innovation Characteristics that Influence the Intentions to Adopt Tablet-Based Menus
Since the release of the new iPad in 2010, few studies have explored the idea of tablet- based menus in restaurants. Since this is a new topic in the hospitality industry, there has not been literature that explores how personal traits influence the adoption intention of tablet-based menus. This stu...
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| Format: | Others |
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Scholar Commons
2015
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| Online Access: | http://scholarcommons.usf.edu/etd/6033 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=7229&context=etd |