Media Multitasking and Memory: The Role of Message Modalities
This study explored the relationship between message modalities and memory performance in a media environment. In order to examine the role of message modalities in media multitasking activity, this research investigated the memory performance of participants after their exposure with the news stori...
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| Format: | Others |
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Scholar Commons
2016
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| Online Access: | http://scholarcommons.usf.edu/etd/6552 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=7749&context=etd |