Grassroots Branding: An Exploration of Grassroots Businesses within the Florida Skateboard Community
Why do original/grassroots branding efforts occurring on a local level continue to proliferate despite the existing market saturation created by larger corporate entities? Using existing theoretical frameworks associated with “do it yourself” (DIY) culture, this thesis explores cultures and...
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| Format: | Others |
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Scholar Commons
2017
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| Online Access: | http://scholarcommons.usf.edu/etd/7085 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=8282&context=etd |