Taking Culture and Philosophy into Consideration: A Rhetorical Analysis of Marketing Strategies in China
Globalization has posed colossal challenges to professional communications, and the most significant one is to overcome the cultural barriers. Rather than looking into cultural phenomena that are superficial, this research takes a philosophical approach to investigate the beliefs and values which ar...
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| Format: | Others |
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DigitalCommons@USU
2013
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| Online Access: | https://digitalcommons.usu.edu/etd/2024 https://digitalcommons.usu.edu/cgi/viewcontent.cgi?article=3027&context=etd |