Target Markets for Directing Utah Summer Tourism Promotion and Information
The characteristics of tourists visiting Utah that are pertinent to defining target markets for the direction of state promotion programs were studied and analyzed during the summer of 1966. Five significant geographical-party composition target markets were identified as prospective tourist markets...
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| Format: | Others |
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DigitalCommons@USU
1968
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| Online Access: | https://digitalcommons.usu.edu/etd/2956 https://digitalcommons.usu.edu/cgi/viewcontent.cgi?article=3964&context=etd |