A Market Analysis For Adult Outdoor Education In Five Western States

Organizations that offer Outdoor Education programs for adults are concerned with how to best attract people to their programs. Effective program design begins with a clear understanding of the people to be served. A marketing orientation--meeting the needs of participants--has begun to pervade non-...

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Bibliographic Details
Main Author: VanderZanden, Karla Joy
Format: Others
Published: DigitalCommons@USU 1986
Subjects:
Online Access:https://digitalcommons.usu.edu/etd/6403
https://digitalcommons.usu.edu/cgi/viewcontent.cgi?article=7530&context=etd