The Effect of "Drought Tolerant" Plant Labeling on Consumers' Preferences and Willingness to Pay for Ornamental Plants

Utah’s water resources are endangered by low rainfall rates, high per capita water consumption and a strong projected increase of residents. The irrigation of ornamental plant landscaping is estimated to account for 60% of residential water use, and is, therefore, a target of education programs in t...

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Bibliographic Details
Main Author: Cenador, Susanne Tábara
Format: Others
Published: DigitalCommons@USU 2019
Subjects:
Online Access:https://digitalcommons.usu.edu/etd/7459
https://digitalcommons.usu.edu/cgi/viewcontent.cgi?article=8581&context=etd