University Alcohol Prevention, Public Relations and Organizational Legitimacy from the Parental Perspective

Developed from the public relations process model, the purpose of this study was to identify parental perceptions of university drinking norms and their relationship with parental perceptions of the organizational legitimacy of the university. This study used a web-based survey to assess an N = 173...

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Bibliographic Details
Main Author: Brummette III, John E.
Published: Trace: Tennessee Research and Creative Exchange 2008
Subjects:
Online Access:http://trace.tennessee.edu/utk_graddiss/414