Integrated Impression Management: How NCAA Division I Athletics Directors Understand Public Relations

Integrated Impression Management: How NCAA Division I Athletics Directors Understand Public Relations

The sport industry has become an enormous cultural and economic force across the globe. Yet it is one that is largely understudied in regards to public relations. In the United States, intercollegiate athletics—particularly football and men’s and women’s basketball—garners a tremendous amount of att...

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Bibliographic Details
Main Author: Pratt, Angela N
Format: Others
Published: Trace: Tennessee Research and Creative Exchange 2010
Subjects:
public relations
college athletics
athletic directors
impression management
integrated marketing communications
coaches
Social and Behavioral Sciences
Online Access:http://trace.tennessee.edu/utk_graddiss/905

Internet

http://trace.tennessee.edu/utk_graddiss/905

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