Exploring the impact of advertising on brand equity and shareholder value

Exploring the impact of advertising on brand equity and shareholder value

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Bibliographic Details
Main Author: Jeong, Jaeseok
Format: Others
Language:English
Published: 2008
Subjects:
Advertising
Advertising > Brand name products
Brand name products > Valuation
Corporations > Valuation
Online Access:http://hdl.handle.net/2152/1220

Internet

http://hdl.handle.net/2152/1220

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