Exploring the impact of advertising on brand equity and shareholder value

Exploring the impact of advertising on brand equity and shareholder value

Not available === text

Bibliographic Details
Main Author: Jeong, Jaeseok
Format: Others
Language:English
Published: 2008
Subjects:
Advertising
Advertising > Brand name products
Brand name products > Valuation
Corporations > Valuation
Online Access:http://hdl.handle.net/2152/1220
id ndltd-UTEXAS-oai-repositories.lib.utexas.edu-2152-1220
record_format oai_dc
spelling ndltd-UTEXAS-oai-repositories.lib.utexas.edu-2152-12202015-09-20T16:49:38ZExploring the impact of advertising on brand equity and shareholder valueJeong, JaeseokAdvertisingAdvertising--Brand name productsBrand name products--ValuationCorporations--ValuationNot availabletext2008-08-28T21:51:40Z2008-08-28T21:51:40Z20042008-08-28T21:51:40ZThesiselectronicb59030288http://hdl.handle.net/2152/1220575876143143274engCopyright is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.
collection NDLTD
language English
format Others
sources NDLTD
topic Advertising
Advertising--Brand name products
Brand name products--Valuation
Corporations--Valuation
spellingShingle Advertising
Advertising--Brand name products
Brand name products--Valuation
Corporations--Valuation
Jeong, Jaeseok
Exploring the impact of advertising on brand equity and shareholder value
description Not available === text
author Jeong, Jaeseok
author_facet Jeong, Jaeseok
author_sort Jeong, Jaeseok
title Exploring the impact of advertising on brand equity and shareholder value
title_short Exploring the impact of advertising on brand equity and shareholder value
title_full Exploring the impact of advertising on brand equity and shareholder value
title_fullStr Exploring the impact of advertising on brand equity and shareholder value
title_full_unstemmed Exploring the impact of advertising on brand equity and shareholder value
title_sort exploring the impact of advertising on brand equity and shareholder value
publishDate 2008
url http://hdl.handle.net/2152/1220
work_keys_str_mv AT jeongjaeseok exploringtheimpactofadvertisingonbrandequityandshareholdervalue
_version_ 1716819847235502080

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