Consumer control and customization in online environments : an investigation into the psychology of consumer choice and its impact on media enjoyment, attitude, and behavioral intention
In today’s marketplace, new technology innovations and the changing media environment offer endless opportunities to consumers: seemingly infinite amounts of information via the internet, an abundance of broadcast channels, and higher functionality and control through such technologies as online med...
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| Format: | Others |
| Language: | English |
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2012
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| Online Access: | http://hdl.handle.net/2152/18054 |