Sport fanship meaning and structure across two national cultures : toward a sport consumption culture theory
Meanings when consuming sport are socially constructed, culturally patterned, and cognitively organized. In order to identify common elements and explore national differences in the meanings of sport consumption, this study used the Zaltman Metaphor Elicitation Technique (ZMET) to interview fans of...
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| Format: | Others |
| Language: | English |
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2012
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| Online Access: | http://hdl.handle.net/2152/18314 |