The role of homophily in serving or suppressing firm relationship marketing opportunities
This research questions whether homophily or "sameness" within the advertising agency positively or negatively impacts the black owned advertising agency's ability to build client relationships, expand business related to their perceived expertise, or expand business not related to th...
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| Format: | Others |
| Language: | en_US |
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2013
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| Online Access: | http://hdl.handle.net/2152/21406 |