Essays on firm strategies and consumer dynamics in socially embedded technology networks

It is of deep interest to researchers and practitioners in Information System (IS) to understand the efficacy of the traditional IS and economics theory in modern business environments such as online social networks. In the pursuit to understand such new IS phenomenon and address the gap in extant l...

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Bibliographic Details
Main Author: Mukherjee, Rajiv, active 2013
Format: Others
Language:en_US
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/2152/21844