The niche network : gender, genre, and the CW brand

In 2006, the merger of the WB and UPN broadcast networks created a new network, the CW. As the fifth major broadcast network, the CW occupies an interesting, hybrid space within the television industry. The CW behaves like a cable channel, yet it usually receives the coverage of a broadcast network....

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Bibliographic Details
Main Author: Lausch, Kayti Adaire
Format: Others
Language:en_US
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/2152/22453