To help in whole or in parts? : The role of construal level in all-at-once versus distributed philanthropy
In the present research, I apply a construal level framework to understanding when people gravitate towards all-at-once (e.g., four hours in one day, $100 lump-sum) versus distributed (one hour a day for four days, $20 per month for 5 months) philanthropy. I argue that more abstract construals incre...
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| Format: | Others |
| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/2152/24786 |