Measuring, fingerprinting and catching click-spam in ad networks
Advertising plays a vital role in supporting free websites and smart- phone apps. Click-spam, i.e., fraudulent or invalid clicks on online ads where the user has no actual interest in the advertiser's site, results in advertising revenue being misappropriated by Click-spammers. This revenue als...
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| Format: | Others |
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2014
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| Online Access: | http://hdl.handle.net/2152/25143 |