The influence of live customer service on consumers' likelihood of disclosing personal information
Live customer service has been used by many e-commerce brands as a method to gain consumers personal information. Previous research has found that live service agents have a positive influence on consumer perceived service quality and trust. This research aims to examine if certain type of live cust...
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| Format: | Others |
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2014
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| Online Access: | http://hdl.handle.net/2152/25421 |