The influence of media themes on interest in the Olympic games and the host city: a comparative study of Koreans and Americans.

Globally, competition for hosting the Olympic has become fierce. The social and economic advantages resulting from hosting the Olympic Games are huge, but the cost is also formidable. In particular, Sochi, where the 2014 Winter Olympic Games will be held, invested over $50 billion in building the st...

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Bibliographic Details
Main Author: Lee, Joung Wook
Format: Others
Language:en
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/2152/26115