Online advertising : the impact of browsing behavior on brand recall
Advertising === The average American spends more than twenty hours online each week (EMarketer, 2013, pp. 8). Time online is spent working, browsing social networks, watching videos and consuming news. With so much of consumers’ attention focused on the Internet, advertisers have worked to leverage...
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| Format: | Others |
| Language: | en |
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2015
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| Online Access: | http://hdl.handle.net/2152/28242 |