Chasing the White Rabbit: seeking clarity and understanding in advertising creativity
Creativity plays a central role in advertising. From the execution of advertising material to the strategy that drives it and the media used to disseminate it, creativity permeates every phase of the advertising process. However, the literature regarding advertising creativity is messy and somew...
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| Format: | Others |
| Language: | en |
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2015
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| Online Access: | http://hdl.handle.net/2152/30318 |