Understanding click and brick shopping : development of consumer typology
Little previous research has been conducted concerning consumer shopping behaviors when dealing with stores that have both physical and online outlets where products can be browsed or bought, also known as "click and brick" retailers. This exploratory study seeks to determine if distinct &...
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| Format: | Others |
| Language: | English |
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2015
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| Online Access: | http://hdl.handle.net/2152/30339 |