The dynamics of family purchase decision and children's influence within the family purchase decision for recreational service : ǂb in the case of The University of Texas at Austin's Summer Sports Camps
This study was developed to identify the dynamics of family decision-making processes when purchasing a youth sport camps. Family decision-making has been an interesting subject in consumer behavior for many years but youth sport programs have not been widely studied. To examine the family decision...
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| Format: | Others |
| Language: | English |
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2015
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| Online Access: | http://hdl.handle.net/2152/30444 |