Consumer and retailer strategies when choosing from large assortments
Consumers are attracted to large assortments, but they experience negative consequences when they ultimately must make a choice form these large assortments. In Essay 1, four experiments examine whether a common retailer strategy--the use of recommendations such as "best seller" signs--att...
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| Format: | Others |
| Language: | English |
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2008
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| Online Access: | http://hdl.handle.net/2152/3481 |