The optimal design of skill-based consumer contests in the context of online entertainment

This dissertation looks at several issues in designing an optimal skill-based consumer contest (SBCC). Consumer product (or service) companies, such as online entertainment providers, often use SBCCs to promote the consumption of their products (or services). The main objective of a SBCC is to maxim...

Full description

Bibliographic Details
Main Author: Liu, De
Format: Others
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/2152/7471