The optimal design of skill-based consumer contests in the context of online entertainment
This dissertation looks at several issues in designing an optimal skill-based consumer contest (SBCC). Consumer product (or service) companies, such as online entertainment providers, often use SBCCs to promote the consumption of their products (or services). The main objective of a SBCC is to maxim...
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Format: | Others |
Language: | English |
Published: |
2010
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Online Access: | http://hdl.handle.net/2152/7471 |