Résumé politics : how campaigns use background appeals to win votes and elections
The dissertation examines the use of background appeals in campaign messages. I argue that background appeals allow campaigns to meet two seemingly conflicting incentives in the same message—the incentive to reduce voters’ uncertainty about their candidate, and the incentive to remain ambiguous in t...
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| Format: | Others |
| Language: | English |
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2010
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| Online Access: | http://hdl.handle.net/2152/7511 |