Testing consumer preferences for men's clothing (on the example of Skidmark underwear)
This paper examines consumer preferences regarding men’s underwear and aimed to assist the owner of the Skidmark brand with recommendations how to improve existing product and to extend product portfolio. Primary and secondary data was used in this study to overview the industry and to identify mark...
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| Format: | Others |
| Language: | English |
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2010
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| Online Access: | http://hdl.handle.net/2152/ETD-UT-2010-05-719 |